Is it the end?

Perhaps the most innovative car manufacturer faces the danger of extintion. Victimized by the american pursue for growth, GM's bankruptcy seems to be lethal for SAAB. In the era of low-cost and globalization, economies of scale and toxic bonds, nouns like tradition, herritage, culture and alternative way of life have no meaning. The owners of a SAAB vehicle are a nieche market. They have their own attitude towards life. College professors, artists, and people that rarely wear suits, drive a SAAB. Of course this only happened in the '80s films but showed that SAABs are different, distinctive, idiosyncratic, anything than mainstream (BBC Top Gear).  Perhaps some don't share the same idea. The U.S. goverment decided to save the mess that GM created and help the brand restructure. Perhaps GM's management was forced to throw-off the SAAB burden, a promissing venture that turned out to be a nightmare and sealed the fate of the Swedish Pride. According to Tom Krisher and Dee-Ann Durbin (Associated Press): Analysts say GM, which bought half of Saab in 1990 for $600 million and the rest for $125 million in 2000, was unable to differentiate the brand from its other products or find a sales niche. In addition GM sold only 7,441 Saabs in the U.S., a 62 percent drop from the same period in 2008. The most ironic aspect of the whole story is that SAAB was planning to launch two revolutionary models, that would definetely change the course of the brand. Some say that Culture always prevails in the end. But on this occasion this seems very difficult. Keep your fingers crossed.